Tiles display racks can be your store’s greatest asset. But they can also be a source of visual clutter and confusion if not carefully planned. Getting the most out of your tiles display racks relies heavily on where they are placed, and that placement will depend on a number of factors.
Know Who You’re Selling to
Consider what it is that you specialize in: is your specialty offering the greatest selection of tiling options throughout the entire city? Are you trying to attract homeowners? Or are you trying to attract contractors?
Once you have a full understanding of who it is you are trying to target with your display racks, you can then fill them with the products that these individuals would be most interested in, and in a way which would work best for the consumer. For example, homeowners often do not know their tiling options and may need a bit more space around racks so that they do not feel overwhelmed. An interior decorator, on the other hand, is likely well versed in tiling and will appreciate closer racks with more products to expedite their search for the best tile.
Optimize Your Space by Going Vertical
Tiling providers can get more out of their space by choosing a vertical display. But maximizing your square footage isn’t the only reason why going vertical is beneficial. Vertical displays give store owners and operators the opportunity to mix and match tiling. Displays can be created in a way that the tiling above compliments or contrasts the other to help consumers choose the right color, size, and style of tiling for their project.
Don’t Show Your Greatest Products First
Marketers have found that filling your storefront with the best tiles display racks and showcasing your premium products can actually be a detriment to your business. If a consumer knows that the best products are right at the front, they won’t bother venturing further into the store to see what other tiling options are available to them.
The goal is to create a display rack that has a bit of that “wow” factor necessary to attract customers inside. But place the best products that you have to offer intermittently throughout the store. Have these racks peek out just ever so slightly to draw the customer in further into your shop.
Draw Out a Grid System
Once you have an idea of how you would like to showcase your products, then it’s time to plan out where your display racks and other promotional items and products will be located throughout the store. Think about which items should be visually connected to what, and consider other items such as the height of the racks and which may block the view of others.
